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Remarkable Growth for Prime Africa in 2023: 41% increase after Acumatica ERP Implementation

Prime Africa Case Study

Overview

Prime Africa Holdings (Pty) Ltd. stands as a leading entity in South Africa's cosmetic and toiletry manufacturing sector. Established with a vision to make a significant positive impact, Prime Africa has consistently focused on delivering top products that cater to diverse consumer needs. Their product portfolio includes a wide range of cosmetics and toiletries, which have garnered a loyal customer base both locally and internationally. Their commitment to providing premium quality products globally underpins their mission to enhance the quality of people's lives. Prime Africa’s dedication to innovation and excellence has positioned them as a formidable player in the industry. However, with growth comes the need for more advanced and efficient systems to manage increasing operational complexities.

Company Details

Business Size

150 Staff

Industry

Manufacturing, Distribution

Environment

Single Site

Market Share

50% Tissue oil in SA
10% Personal Care

Challenges

Prime Africa initially relied on Pastel Partner, an ERP system that had become outdated and insufficient for their growing needs. These challenges necessitated a reassessment of their business operations. Prime Africa realised that to maintain their competitive edge and continue their growth trajectory, they needed a more robust, scalable, and efficient system. The major pain points included:

1

Lack of Inventory Control

The existing system did not provide adequate tools for effective inventory management. This led to overstocking or stockouts, disrupting the supply chain and ultimately impacting customer satisfaction. Managing inventory manually became increasingly challenging and error-prone as the business scaled.

2

Absence of Visibility

Without transparent and real-time reporting, Prime Africa struggled to gain insights into their operations. This lack of visibility hampered decision-making processes and overall efficiency. The management team found it difficult to track performance metrics, leading to delays in responding to market changes and operational issues.

Approach

As Prime Africa's chosen implementation partner, we brought a wealth of expertise and a tailored approach to the table. Our strategy was multi-faceted, focusing on both immediate needs and long-term goals.

Astraia’s experience and strategic approach were crucial in identifying and addressing Prime Africa's specific needs, ensuring that the implementation was aligned perfectly with their operational goals.

Expertise in Acumatica ERP

Astraia leveraged the open architecture of Acumatica to ensure a robust and scalable solution. This flexibility allowed Prime Africa to integrate various approved solutions, enhancing functionality as required. Our in-depth knowledge of Acumatica’s capabilities enabled us to customise the implementation to fit Prime Africa’s unique business processes.

Client-Centric Methodology

Our approach was deeply collaborative. We worked closely with Prime Africa’s team, ensuring that the implementation was a joint effort. This partnership was pivotal in achieving the necessary buy-in from Prime Africa’s staff, which is often a critical factor in the success of such projects. Regular workshops and feedback sessions were conducted to align the implementation process with Prime Africa’s operational goals.

Simplicity and Efficiency

Applying the KISS (Keep it Simple and Straightforward) principle, we ensured that the transition was smooth and devoid of unnecessary complexities. They started with essential modules, focusing on Distribution and Manufacturing, which laid a strong foundation for future enhancements. By avoiding overcomplication, Astraia ensured that Prime Africa could quickly adapt to the new system.

Tailored Training and Support

We provided comprehensive training to Prime Africa’s team, ensuring they were well-equipped to utilise the new system effectively. Continuous support was also a key component, helping Prime Africa adapt to the changes seamlessly. Our support team was always on hand to resolve any issues promptly, ensuring minimal disruption to Prime Africa’s operations.

Solutions

Distr.+Manufact.

Establishing a solid foundation for Prime Africa's operations. This included streamlining supply chain processes, improving inventory management, and enhancing overall operational efficiency. The implementation of these modules ensured that Prime Africa had the tools needed to manage their core business processes more effectively.

Future Integrations

Planning to integrate Acumatica WMS with barcoding in 2025, ensuring continued growth and efficiency. This forward-thinking approach ensures that Prime Africa can scale their operations seamlessly as they continue to grow. The integration of WMS will further enhance inventory management, reduce manual errors, and increase productivity.

Results

The implementation of Acumatica, guided by Astraia, resulted in remarkable outcomes for Prime Africa. Their growth directly attributed to the efficient and streamlined operations enabled by Acumatica. This significant growth reflects the system’s impact on overall business performance. The improved operational efficiency allowed Prime Africa to expand its market reach and increase sales. Transitioned to an almost completely paperless system, further enhancing operational efficiency. This move not only improved internal processes but also contributed to sustainability goals. Reducing paper usage also led to cost savings and a smaller environmental footprint. Real-time reporting and enhanced visibility enabled Prime Africa to make informed decisions, driving better business outcomes. With access to accurate and timely data, management could identify trends, address issues proactively, and seize new opportunities. With better control over inventory, Prime Africa could optimise stock levels, reduce waste, and improve customer satisfaction. Efficient inventory management also ensured that products were available when needed, reducing lead times and increasing customer loyalty.

41%

Growth

Increase

99%

Paperless

Environment

Astraia has been an outstanding ERP solutions partner, providing a high level of service and prompt responsiveness to our needs, thereby greatly enhancing our manufacturing operations. Astraia’s technical expertise has enabled the seamless customisation of the ERP system to align perfectly with our specific requirements, significantly improving our efficiencies and productivity. This partnership is one we highly value and appreciate for its positive impact on our business.

Kerri-Lee Heyns

Head of Finance @ Prime Africa Holdings

Conclusion

Prime Africa's success story with Acumatica ERP underscores the critical role of an experienced implementation partner. Astraia's hands-on approach, combined with our deep expertise and a client-focused methodology, ensured a smooth transition and substantial growth. While Acumatica provided the award-winning solution, the genuine success lay in the collaborative effort and unwavering commitment to excellence.

Astraia's strategic planning, comprehensive support, and tailored training were pivotal in transforming Prime Africa's operations. This case study exemplifies how the right partnership can drive significant business improvements, ensuring that technology implementations deliver tangible and lasting benefits. Prime Africa’s journey with Acumatica and Astraia sets a benchmark for other businesses seeking to enhance their operations and achieve sustained growth.

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